Privacy Policy

Privacy Policy

1. An overview of data protection

General information

The following information will provide you with an easy to navigate overview of what will happen with your
personal data when you visit this website. The term “personal data” comprises all data that can be used to
personally identify you. For detailed information about the subject matter of data protection, please consult
our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?

The data on this website is processed by the operator of the website, whose contact information is available
under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this
Privacy Policy.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information
you enter into our contact form.

Other data shall be recorded by our IT systems automatically or after you consent to its recording during
your website visit. This data comprises primarily technical information (e.g., web browser, operating system,
or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data
may be used to analyze your user patterns. If contracts can be concluded or initiated via the website, the
transmitted data will also be processed for contract offers, orders or other order enquiries.
What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients, and purposes of your archived
personal data at any time without having to pay a fee for such disclosures. You also have the right to demand
that your data are rectified or eradicated. If you have consented to data processing, you have the option to
revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to
demand that the processing of your data be restricted under certain circumstances. Furthermore, you have
the right to log a complaint with the competent supervising agency.

Please do not hesitate to contact us at any time if you have questions about this or any other data protection
related issues.

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analyzed when your visit this website.
Such analyses are performed primarily with what we refer to as analysis programs.
For detailed information about these analysis programs please consult our Data Protection Declaration
below.

2. Hosting

We are hosting the content of our website at the following provider:

Strato

The provider is Strato AG, Otto-Ostrowski-Straße 7, 10249 Berlin (hereinafter referred to as “Strato”). When
you visit our website, Strato records various logfiles, including your IP addresses.
For more information, please consult the Strato Data Privacy Policy:
https://www.strato.de/datenschutz/.

Strato is used on the basis of Art. 6(1)(f) GDPR. We have a legitimate interest in a depiction of our website
that is as reliable as possible. If appropriate consent has been obtained, the processing is carried out
exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of
cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning
of the TDDDG. This consent can be revoked at any time.

Data processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a
contract mandated by data privacy laws that guarantees that they process personal data of our website
visitors only based on our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence,
we handle your personal data as confidential information and in compliance with the statutory data
protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises
data that can be used to personally identify you. This Data Protection Declaration explains which data we
collect as well as the purposes we use this data for. It also explains how, and for which purpose the
information is collected.

We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications)
may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

TATTOOSPACE-MANNHEIM
Ari Akkerman
Jungbuschstraße 8
68159 Mannheim
Deutschland

Phone: +49 1517 5319624
E-mail: info@tootznshellz.de

The controller is the natural person or legal entity that single-handedly or jointly with others makes
decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail
addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain
with us until the purpose for which it was collected no longer applies. If you assert a justified request for
deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally
permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the
latter case, the deletion will take place after these reasons cease to apply.

General information on the legal basis for the data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or
Art. 9 (2)(a) GDPR, if special categories of data are processed according to Art. 9 (1) DSGVO. In the case of
explicit consent to the transfer of personal data to third countries, the data processing is also based on Art.
49 (1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your end
device (e.g., via device fingerprinting), the data processing is additionally based on § 25 (1) TDDDG. The
consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the
implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR.
Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art.
6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of our legitimate interest
according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in
the following paragraphs of this privacy policy.

Recipients of personal data

In the scope of our business activities, we cooperate with various external parties. In some cases, this also
requires the transfer of personal data to these external parties. We only disclose personal data to external
parties if this is required as part of the fulfillment of a contract, if we are legally obligated to do so (e.g.,
disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 (1)(f)
GDPR, or if another legal basis permits the disclosure of this data. When using processors, we only disclose
personal data of our customers on the basis of a valid contract on data processing. In the case of joint
processing, a joint processing agreement is concluded.

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also
revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness
of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct
advertising (Art. 21 GDPR)

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE
THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON
GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED
ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS
BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE
WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO
PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA,
THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE
PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION
PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING,
YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR
THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE
EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL
DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES
(OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory
agency, in particular in the member state where they usually maintain their domicile, place of work or at the
place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other
administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of
a contract handed over to you or to a third party in a common, machine-readable format. If you should
demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

Information about, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to demand information about
your archived personal data, their source and recipients as well as the purpose of the processing of your data
at any time. You may also have a right to have your data rectified or eradicated. If you have questions about
this subject matter or any other questions about personal data, please do not hesitate to contact us at any
time.

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is
concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in
the following cases:

In the event that you should dispute the correctness of your data archived by us, we will usually need
some time to verify this claim. During the time that this investigation is ongoing, you have the right to
demand that we restrict the processing of your personal data.
If the processing of your personal data was/is conducted in an unlawful manner, you have the option to
demand the restriction of the processing of your data instead of demanding the eradication of this data.
If we do not need your personal data any longer and you need it to exercise, defend or claim legal
entitlements, you have the right to demand the restriction of the processing of your personal data instead
of its eradication.
If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be
weighed against each other. As long as it has not been determined whose interests prevail, you have the
right to demand a restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – with the exception of their archiving –
may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to
protect the rights of other natural persons or legal entities or for important public interest reasons cited by
the European Union or a member state of the EU.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or
inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption
program. You can recognize an encrypted connection by checking whether the address line of the browser
switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If you are under an obligation to share your payment information (e.g. account number if you give us the
authority to debit your bank account) with us after you have entered into a fee-based contract with us, this
information is required to process payments.

Payment transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are
processed exclusively via encrypted SSL or TLS connections. You can recognize an encrypted connection by
checking whether the address line of the browser switches from “http://” to “https://” and also by the
appearance of the lock icon in the browser line.

If the communication with us is encrypted, third parties will not be able to read the payment information you
share with us.

4. Recording of data on this website

Cookies

Our websites and pages use what the industry refers to as “cookies.” Cookies are small data packages that do
not cause any damage to your device. They are either stored temporarily for the duration of a session
(session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are
automatically deleted once you terminate your visit. Permanent cookies remain archived on your device
until you actively delete them, or they are automatically eradicated by your web browser.

Cookies can be issued by us (first-party cookies) or by third-party companies (so-called third-party cookies).
Third-party cookies enable the integration of certain services of third-party companies into websites (e.g.,
cookies for handling payment services).

Cookies have a variety of functions. Many cookies are technically essential since certain website functions
would not work in the absence of these cookies (e.g., the shopping cart function or the display of videos).
Other cookies may be used to analyze user behavior or for promotional purposes.

Cookies, which are required for the performance of electronic communication transactions, for the provision
of certain functions you want to use (e.g., for the shopping cart function) or those that are necessary for the
optimization (required cookies) of the website (e.g., cookies that provide measurable insights into the web
audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The
operator of the website has a legitimate interest in the storage of required cookies to ensure the technically
error-free and optimized provision of the operator’s services. If your consent to the storage of the cookies
and similar recognition technologies has been requested, the processing occurs exclusively on the basis of
the consent obtained (Art. 6(1)(a) GDPR and § 25 (1) TDDDG); this consent may be revoked at any time.

You have the option to set up your browser in such a manner that you will be notified any time cookies are
placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of
cookies in certain cases or in general or activate the delete-function for the automatic eradication of cookies
when the browser closes. If cookies are deactivated, the functions of this website may be limited.
If other cookies and services are used on this website, you can find this information in this privacy policy.

Pixelmate

Our website uses Pixelmate to obtain your consent for the storage of certain cookies on your device or for
the use of certain technologies and to document your consent in a data protection law compliant manner.

Pixelmate is installed locally on our servers, which ensures that a connection with the Pixelmate provider’s
servers is not established. Pixelmate stores a cookie in your browser to be able to allocate the consent you
have granted or revoked. The data recorded in this manner will be stored until you ask us to delete them,
revoke your consent to the archiving of your data or until the purpose of archiving the data no longer exists
(e.g., upon completion of the processing of your inquiry). This does not affect mandatory statutory provisions
– in particular those governing retention periods.

We use Pixelmate to obtain the consent required by law for the use of cookies from site visitors. The legal
basis for this is Art. 6(1)(c) GDPR.

Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any
contact information provided therein will be stored by us in order to handle your inquiry and in the event
that we have further questions. We will not share this information without your consent.

The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a
contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based
on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or
on your agreement (Art. 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.

The information you have entered into the contact form shall remain with us until you ask us to eradicate the
data, revoke your consent to the archiving of data or if the purpose for which the information is being
archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without
prejudice to any mandatory legal provisions, in particular retention periods.

Request by e-mail, telephone, or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name,
request) will be stored and processed by us for the purpose of processing your request. We do not pass these
data on without your consent.

These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a
contract or is required for the performance of pre-contractual measures. In all other cases, the data are
processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art.
6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be
revoked at any time.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your
consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request).
Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Communication via WhatsApp

For communication with our customers and other third parties, one of the services we use is the instant
messaging service WhatsApp. The provider is WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04
X2K5, Ireland.

The communication is encrypted end-to-end (peer-to-peer), which prevents WhatsApp or other third parties
from gaining access to the communication content. However, WhatsApp does gain access to metadata
created during the communication process (for example, sender, recipient, and time). We would also like to
point out that WhatsApp has stated that it shares personal data of its users with its U.S.-based parent
company Meta. Further details on data processing can be found in the WhatsApp privacy policy at:
https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in communicating as quickly and effectively as
possible with customers, interested parties and other business and contractual partners (Art. 6(1)(f) GDPR).
If a corresponding consent has been requested, data processing is carried out exclusively on the basis of the
consent; this consent may be revoked at any time with effect for the future.

The communication content exchanged between you and us on WhatsApp remains with us until you request
us to delete it, revoke your consent to storage or the purpose for which the data is stored ceases to apply
(e.g. after your request has been processed). Mandatory legal provisions, in particular retention periods,
remain unaffected.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an
agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to
comply with these data protection standards. For more information, please contact the provider under the
following link:
https://www.dataprivacyframework.gov/participant/7735.

We use WhatsApp in the “WhatsApp Business” variant.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.whatsapp.com/legal/business-data-transfer-addendum?lang=en.

Calendly

You can make appointments with us on our website. We use the “Calendly” tool for booking appointments.
The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter
“Calendly”).

To book an appointment, enter the requested data and the desired date in the screen provided. The data
entered will be used for planning, executing and, if necessary, for the follow-up of the appointment. The
appointment data is stored for us on the servers of Calendly, whose privacy policy can be viewed here:
https://calendly.com/privacy.

The data you have entered will remain with us until you ask us to delete it, revoke your consent for storage
or the purpose for which the data was stored ceases to apply. Mandatory legal provisions, in particular
retention periods, remain unaffected.

The legal basis for data processing is Art. 6(1)(f) GDPR. The website operator has a justified interest in
making appointments with interested parties and customers in as uncomplicated a manner as possible. If
appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)
GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information
in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be
revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the European Commission.
Details can be found here:
https://calendly.com/pages/dpa.

Data processing

Google Calendar

On our website, you have the option to set up appointments with our company. For planning purposes, we
use Google Calendar. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street,
Dublin 4, Ireland (hereinafter referred to as “Google”).

To make reservations for an appointment, you will enter the requested data and your preferred meeting
date into the dedicated screen. The data you enter will be used to plan, conduct, and possibly also follow up
on the appointment. The appointment information will be stored on the servers of Google Calendar on our
behalf. You may review the company’s data protection policy here:
https://policies.google.com/privacy.

The data recorded in this manner will be stored until you ask us to delete them, revoke your consent to the
archiving of your data or until the purpose of archiving the data no longer exists. This does not affect
mandatory statutory provisions – in particular those governing retention periods.
The legal basis for the processing of the data is Art. 6(1)(f) GDPR. The operator of the website has a
legitimate interest in ensuring that appointments with customers and prospective customers can be
scheduled as easily as possible. If appropriate consent has been obtained, the processing is carried out
exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of
cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning
of the TDDDG. This consent can be revoked at any time.

Data transfer to the US is based on the standard contractual clauses of the EU Commission. Details can be
found here:
https://workspace.google.com/terms/dpa_terms.html and
https://cloud.google.com/terms/sccs.

Data processing

5. Social media

Facebook

We have integrated elements of the social network Facebook on this website. The provider of this service is
Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook’s
statement the collected data will be transferred to the USA and other third-party countries too.

An overview of the Facebook social media elements is available under the following link:
https://developers.facebook.com/docs/plugins/.

If the social media element has been activated, a direct connection between your device and the Facebook
server will be established. As a result, Facebook will receive information confirming your visit to this website
with your IP address. If you click on the Facebook Like button while you are logged into your Facebook
account, you can link content of this website to your Facebook profile. Consequently, Facebook will be able
to allocate your visit to this website to your user account. We have to emphasize that we as the provider of
the website do not receive any information on the content of the transferred data and its use by Facebook.
For more information, please consult the Data Privacy Policy of Facebook at:
https://de-de.facebook.com/privacy/explanation.

The use of this service is based on your consent in accordance with Art. 6 (1)(a) GDPR and § 25 (1) TDDDG.
Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Facebook, we and Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland are
jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to
the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after
the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been
set out in a joint processing agreement. The wording of the agreement can be found under:
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for
providing the privacy information when using the Facebook tool and for the privacy-secure implementation
of the tool on our website. Facebook is responsible for the data security of Facebook products. You can
assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with
Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://de-de.facebook.com/help/566994660333381 and
https://www.facebook.com/policy.php.

Instagram

We have integrated functions of the public media platform Instagram into this website. These functions are
being offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

If the social media element has been activated, a direct connection between your device and Instagram’s
server will be established. As a result, Instagram will receive information on your visit to this website.

If you are logged into your Instagram account, you may click the Instagram button to link contents from this
website to your Instagram profile. This enables Instagram to allocate your visit to this website to your user
account. We have to point out that we as the provider of the website and its pages do not have any
knowledge of the content of the data transferred and its use by Instagram.

The use of this service is based on your consent in accordance with Art. 6 (1)(a) GDPR and § 25 (1) TDDDG.
Consent can be revoked at any time.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Facebook or Instagram, we and Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5,
Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited
exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing by
Facebook or Instagram that takes place after the onward transfer is not part of the joint responsibility. The
obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the
agreement can be found under:
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for
providing the privacy information when using the Facebook or Instagram tool and for the privacy-secure
implementation of the tool on our website. Facebook is responsible for the data security of Facebook or
Instagram products. You can assert data subject rights (e.g., requests for information) regarding data
processed by Facebook or Instagram directly with Facebook. If you assert the data subject rights with us, we
are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://privacycenter.instagram.com/policy/ and
https://de-de.facebook.com/help/566994660333381.

For more information on this subject, please consult Instagram’s Data Privacy Declaration at:
https://privacycenter.instagram.com/policy/.

LinkedIn

This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company,
Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Any time you access a page of this website that contains elements of LinkedIn, a connection to LinkedIn’s
servers is established. LinkedIn is notified that you have visited this website with your IP address. If you click
on LinkedIn’s “Recommend” button and are logged into your LinkedIn account at the time, LinkedIn will be in
a position to allocate your visit to this website to your user account. We have to point out that we as the
provider of the websites do not have any knowledge of the content of the transferred data and its use by
LinkedIn.

The use of this service is based on your consent in accordance with Art. 6 (1)(a) GDPR and § 25 (1) TDDDG.
Consent can be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.linkedin.com/help/linkedin/answer/a1343190/datenubertragung-aus-der-eu-dem-ewr-undder-schweiz?lang=de.

For further information on this subject, please consult LinkedIn’s Data Privacy Declaration at:
https://www.linkedin.com/legal/privacy-policy.

6. Analysis tools and advertising

Google Ads

The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland
Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user
enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based
on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the
website operator, we can analyze these data quantitatively, for instance by analyzing which search terms
resulted in the display of our ads and how many ads led to respective clicks.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TDDDG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://policies.google.com/privacy/frameworks and
https://business.safety.google/controllerterms/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider of these solutions is Google
Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target
groups in order to subsequently display interest-based advertising to them in the Google advertising
network (remarketing or retargeting).

Moreover, it is possible to link the advertising target groups generated with Google Ads Remarketing to
device encompassing functions of Google. This makes it possible to display interest-based customized
advertising messages, depending on your prior usage and browsing patterns on a device (e.g., cell phone) in a
manner tailored to you as well as on any of your devices (e.g., tablet or PC).

If you have a Google account, you have the option to object to personalized advertising under the following
link:
https://adssettings.google.com/anonymous?hl=de.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TDDDG. You may revoke your consent at any time.
For further information and the pertinent data protection regulations, please consult the Data Privacy
Policies of Google at:
https://policies.google.com/technologies/ads?hl=en.

Formation of Target Groups with Customer Reconciliation

For the formation of target groups, we use, among other things, the Google Ads Remarketing customer
reconciliation feature. To achieve this, we transfer certain customer data (e.g., email addresses) from our
customer lists to Google. If the respective customers are Google users and are logged into their Google
accounts, matching advertising messages within the Google network (e.g., YouTube, Gmail or in a search
engine) are displayed for them to view.

Google Conversion-Tracking

This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited
(“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has
completed certain actions. For instance, we can analyze the how frequently which buttons on our website
have been clicked and which products are reviewed or purchased with particular frequency. The purpose of
this information is to compile conversion statistics. We learn how many users have clicked on our ads and
which actions they have completed. We do not receive any information that would allow us to personally
identify the users. Google as such uses cookies or comparable recognition technologies for identification
purposes.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TDDDG. You may revoke your consent at any time.

For more information about Google Conversion Tracking, please review Google’s data protection policy at:
https://policies.google.com/privacy?hl=en
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an
agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to
comply with these data protection standards. For more information, please contact the provider under the
following link:
https://www.dataprivacyframework.gov/participant/5780.

Meta Pixel (formerly Facebook Pixel)

To measure conversion rates, this website uses the visitor activity pixel of Meta. The provider of this service
is Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland. According to Meta’s
statement the collected data will be transferred to the USA and other third-party countries too.

This tool allows the tracking of page visitors after they have been linked to the website of the provider after
clicking on a Meta ad. This makes it possible to analyze the effectiveness of Meta ads for statistical and
market research purposes and to optimize future advertising campaigns.
For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at
any conclusions as to the identity of users. However, Meta archives the information and processes it, so that
it is possible to make a connection to the respective user profile on Facebook or Instagram and Meta is in a
position to use the data for its own promotional purposes in compliance with the Meta Data Usage Policy (
https://www.facebook.com/about/privacy/). This enables Meta to display ads on Facebook or Instagram and
other advertising channels. We as the operator of this website have no control over the use of such data.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TDDDG. You may revoke your consent at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Meta, we and Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland are jointly
responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the
collection of the data and its forwarding to Meta. The processing by Meta that takes place after the onward
transfer is not part of the joint responsibility. The obligations incumbent on us have been jointly set out in a
joint processing agreement. The wording of the agreement can be found under:
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for
providing the privacy information when using the Meta tool and for the privacy-secure implementation of
the tool on our website. Meta is responsible for the data security of Meta products. You can assert data
subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly
with Meta. If you assert the data subject rights with us, we are obliged to forward them to Meta.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and
https://de-de.facebook.com/help/566994660333381.

In Meta’s Data Privacy Policies, you will find additional information about the protection of your privacy at:
https://www.facebook.com/about/privacy/.

You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings
section under
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you first have
to log into Facebook.

If you do not have a Facebook or Instagram account, you can deactivate any user-based advertising by Meta
on the website of the European Interactive Digital Advertising Alliance:
http://www.youronlinechoices.com/de/praferenzmanagement/.

Meta Conversion API

We have integrated the Meta Conversion API into this website. The provider of this service is Meta
Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland. However, based on the
information provided by Meta, the recorded data is also transmitted to the United States and other Non-EU
and Non-EEZ countries.

Meta Conversion API enables us to record the interactions of our website visitors with our website and to
share this information with Meta to improve the promotional performance with Facebook and Instagram.
To do this, in particular the time you accessed the site, the website you accessed, your IP address and your
user agent, as well as, if applicable, other specific data (e.g., purchased products, value of the shopping cart
and currency) are tracked. For a complete overview of the tracked data, please visit:
https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.

The use of this service occurs on the basis of your consent pursuant to Art. 6 Sect. 1 lit. a GDPR and § 25 Sect.
1 TDDDG. You may revoke your consent at any time.

If personal data is collected on our website with the assistance of the tool described herein and if it is shared
with Meta, we and Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland shall
be jointly responsible for the processing of your data, i.e., we are the data controllers (Art. 26 GDPR). This
shared responsibility is limited exclusively to the recording of your data and its sharing with Meta. The
processing that occurs after the data has been shared with Meta is not part of this shared responsibility. The
obligations we share responsibility for have been documented in an agreement on joint processing. The
concrete wording of this agreement can be found at:
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for
the provision of the data protection information when using the Meta tool and for the data protection law
compliant secure implementation of the tool on our website. Meta is liable for the data security of Meta
products. You may request information on your rights as a data subject (e.g., request for information) related
to the data processed by Facebook or Instagram directly from Meta. If you claim any data subject rights with
us, we are required to forward your request to Meta.

The transfer of data to the United States is based on the standard contract clauses of the EU commission. For
details please visit:
https://www.facebook.com/legal/EU_data_transfer_addendum and
https://de-de.facebook.com/help/566994660333381.

In Meta’s data privacy policy, you will find additional information pertaining to the protection of your
privacy:
https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function ‘Custom Audiences’ in the settings for adverts at
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be
logged in to Facebook.

If you do not have a Facebook account with Facebook or Instagram, you can deactivate usage-based
advertising from Meta on the website of the European Interactive Digital Advertising Alliance:
http://www.youronlinechoices.com/de/praferenzmanagement/.

Data processing

Meta Custom Audiences

We use Meta Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, Merrion
Road Dublin 4, Dublin, D04 X2K5, Ireland.

Whenever you visit or use our website and apps, utilize our portfolio (e.g., participation in sweepstakes),
transfer data to us or interact with the Facebook or Instagram content of our company, we record related
personal data. In the event that you have given us your consent to the use of Meta Custom Audiences, we
will share these data with Meta to put Meta in a position to send you compatible ads. These data may also be
used to defined target audiences (Lookalike Audiences).

Meta processes these data as our contract processor. For details, please consult the user agreement of Meta:
https://www.facebook.com/legal/terms/customaudience.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TDDDG. You may revoke your consent at any time.

The transfer of date to the USA is based on the standard contract clauses of the EU Commission. For details
please see:
https://www.facebook.com/legal/terms/customaudience and
https://www.facebook.com/legal/terms/dataprocessing.

LinkedIn Insight Tag

This website uses the Insight tag from LinkedIn. This service is provided by LinkedIn Ireland Unlimited
Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight tag

We use the LinkedIn Insight tag to obtain information about visitors to our website. Once a website visitor is
registered with LinkedIn, we can analyze the key occupational data (e.g., career level, company size, country,
location, industry, job title) of our website visitors to help us better target our site to the relevant audience.
We can also use LinkedIn Insight tags to measure whether visitors to our websites make a purchase or
perform other actions (conversion measurement). Conversion measurement can also be carried out across
devices (e.g. from PC to tablet). LinkedIn Insight Tag also features a retargeting function that allows us to
display targeted advertising to visitors to our website outside of the website. According to LinkedIn, no
identification of the advertising addressee takes place.

LinkedIn itself also collects log files (URL, referrer URL, IP address, device and browser characteristics and
time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across
devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after
seven days. The remaining pseudonymized data will then be deleted within 180 days.

The data collected by LinkedIn cannot be assigned by us as a website operator to specific individuals.
LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for
its own promotional activities. For details, please see LinkedIn’s privacy policy at
https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis
of Art. 6(1)(a) GDPR and § 25 TDDDG (German Telecommunications Act). Such consent may be revoked at
any time. If your consent was not obtained, the use of the service will occur on the basis of Art. 6(1)(f) GDPR;
the website operator has a legitimate interest in effective advertising promotions that include the utilization
of social media.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.linkedin.com/legal/l/dpa and
https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of LinkedIn Insight Tag

You can object to LinkedIn’s analysis of user behavior and targeted advertising at the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

In addition, LinkedIn members can control the use of their personal information for promotional purposes in
the account settings. To prevent LinkedIn from linking information collected on our site to your LinkedIn
account, you must log out of your LinkedIn account before you visit our site.

Data processing

7. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on this website, we will need from you an e-mail
address as well as information that allow us to verify that you are the owner of the e-mail address provided
and consent to the receipt of the newsletter. No further data shall be collected or shall be collected only on a
voluntary basis. We shall use such data only for the sending of the requested information and shall not share
such data with any third parties.

The processing of the information entered into the newsletter subscription form shall occur exclusively on
the basis of your consent (Art. 6(1)(a) GDPR). You may revoke the consent you have given to the archiving of
data, the e-mail address, and the use of this information for the sending of the newsletter at any time, for
instance by clicking on the “Unsubscribe” link in the newsletter. This shall be without prejudice to the
lawfulness of any data processing transactions that have taken place to date.

The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you
unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter
distribution list after you unsubscribe from the newsletter or after the purpose has ceased to apply. We
reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own
discretion within the scope of our legitimate interest in accordance with Art. 6(1)(f) GDPR.
Data stored for other purposes with us remain unaffected.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the
newsletter service provider in a blacklist, if such action is necessary to prevent future mailings. The data
from the blacklist is used only for this purpose and not merged with other data. This serves both your
interest and our interest in complying with the legal requirements when sending newsletters (legitimate
interest within the meaning of Art. 6(1)(f) GDPR). The storage in the blacklist is indefinite. You may object to
the storage if your interests outweigh our legitimate interest.

8. Plug-ins and Tools

Google Maps

This website uses the mapping service Google Maps. The provider is Google Ireland Limited (“Google”),
Gordon House, Barrow Street, Dublin 4, Ireland. With the means of this service, we can integrate map
material on our website.

To enable the use of the Google Maps features, your IP address must be stored. As a rule, this information is
transferred to one of Google’s servers in the United States, where it is archived. The operator of this website
has no control over the data transfer. In case Google Maps has been activated, Google has the option to use
Google Fonts for the purpose of the uniform depiction of fonts. When you access Google Maps, your
browser will load the required web fonts into your browser cache, to correctly display text and fonts.

We use Google Maps to present our online content in an appealing manner and to make the locations
disclosed on our website easy to find. This constitutes a legitimate interest as defined in Art. 6(1)(f) GDPR. If
appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)
GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information
in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be
revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/ and
https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more information on the handling of user data, please review Google’s Data Privacy Declaration under:
https://policies.google.com/privacy?hl=en.

9. eCommerce and payment service providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data for the establishment, content
arrangement and modification of our contractual relationships. Data with personal references to the use of
this website (usage data) will be collected, processed, and used only if this is necessary to enable the user to
use our services or required for billing purposes. The legal basis for these processes is Art. 6(1)(b) GDPR.
The collected customer data shall be deleted upon completion of the order or termination of the business
relationship and upon expiration of any existing statutory archiving periods. This shall be without prejudice
to any statutory archiving periods.